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I just finalized this moodboard with a super talented food blogger. Just from looking at these images and working through her questionnaire I can already tell that our aesthetics are perfectly inline and I know this will be a super fun branding project. The plan is to mix some loose hand lettering with a strong bold font and maybe add in some fun illustrative icon. I’m also loving the charcoal blue, seriously perfect palette. Can’t wait to share the final look!