Moodboard / AB


I’m mid project with a lifestyle blogger who wants to appeal to both male and female readers. We’ve already finished up the branding and are about to wrap up her site. I love the boldness and the tones in this moodboard, we’ve successfully been able to achieve this throughout her entire site and it looks so good. There were a ton of lettering options we tried out initially but in the end landed on a strong typography lockup. Can’t wait to show you the final project!

ps, I updated my portfolio this week with some favorite logos. Take a peek here.

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