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Finally got around to making some small updates around my website along with posting some new work! I haven’t been able to post this particular project for a few months(you can see the moodboard here!) because we were waiting for some business things to go through with Casey but I’m finally posting! I didn’t realize just how much went into this branding until I stepped back and took pictures of all of the sketches, the sheets of watercolor and all of the artboards I had opened in Illustrator. I loved every bit of the process and it really made me realize my weak points when it comes to design. Unfortunately, with this project I learned that watercolor was not something I wanted to work with anymore for client projects. I put in a lot of time trying to get the perfect curve or stroke and drove myself crazy! And hey, that’s not necessarily a bad thing it just means I can spend more time working on projects I feel confident about and leave the watercolor to the pros. 😉
Check out the final logo and the rest of the project here.